Nisa Retail has announced a 17.7% increase in sales in the 10-week Christmas period after picking up new customers in the wake of the Palmer & Harvey collapse.

Total sales reached £277.2m in the 10 weeks to 31 December 2017, while fresh sales increased by 23.1% to £35.0m.

Of the 269 extra stores Nisa supplied compared to the previous year, 140 were Costcutter and 23 were McColl’s stores previously served by P&H.

Sales of pre-pack fruit increased by 38.1%, pre-pack vegetables by 38.6% and ready meals by 43.7%.

In addition to the 140 Costcutter stores that recently commenced trading with Nisa, a further 1,090 are now expected to start trading from January 2018 ahead of Costcutter Supermarket Group’s supply deal with the Co-op Group.

Nisa Retail ceo Arnu Misra said: “I’m pleased to report that Nisa has enjoyed good Christmas trading in the 10 weeks to 31 December. We successfully invested in promotions to assist our members over the key festive trading period, resulting in positive like for likes and good organic growth in store numbers.

“The total number of stores served by Nisa was also increased by two large new contract wins. Nisa has delivered a strong programme to help drive sales and footfall in our members’ stores, and with the support of our members, we have built a solid foundation for 2018.”