Snappy Technologies has announced the launch of its next-generation Order Aggregation (OA) solution, designed to help retailers manage orders, menus, promotions and inventory across multiple online delivery marketplaces, and control product and pricing centrally.
Developed in close collaboration with retail partners Southern Co-op and Heart of England Co-operative society over the last nine months, the new Snappy OA solution represents a “major leap forward in simplifying multi-channel commerce whilst unlocking significant growth opportunities,” Snappy said.
At a time when retail margins are under sustained pressure, Snappy OA enables greater control over operations, pricing and execution. A standout feature is its proprietary promotions API, designed to eliminate one of the industry’s most persistent challenges - the lack of standardised promotion management across online channels.
Heart of England Co-operative Society became the first to successfully process a Snappy OA order in June 2025 using Just Eat and Snappy Shopper channels, and are now adding Uber Eats with all levels of last mile supported to enable maximum coverage. Then followed Southern Co-operative in September 2025, who are now operating across Deliveroo, Uber Eats, Just Eat, Snappy Shopper and FoodHub.
Nick Smith, commercial director at Southern Co-operative, said: “This is an exciting phase of our QComm Delivery expansion giving our members choice in the way in which they order with us.
“In just five months, we’ve had triple-digit growth to our gross merchandise value by extending into more marketplaces and implementing efficient in-store processes to meet demand.
Steve Browne, CEO at Heart of England Co-operative Society, added: “By harnessing our existing EPOS investments, we’ve been able to simplify in-store processes, significantly reduce substitutions and control our multi-channel pricing strategy.”
Mike Callachan, CEO at Snappy Technologies, concluded: “This is a huge milestone in our industry. Retailers of all sizes offering online delivery are now able to connect into more channels and access more customers. It’s a win-win. “
Our team has worked closely with marketplaces, EPOS partners, last-mile operators and two pioneer retailers in Southern Co-op and Heart of England Co-operative. These collaborations have enabled us to deliver a fantastic solution that not only saves retailers time and money, but it also allows them to provide a better experience for their customers with faster deliveries and more accurate stock meaning less substitutions.”
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