Retailers win new Ford Transit vans in Weetabix promotion

  • Print
  • Share
  • Comments (1)
  • Save

Three retailers have been handed the keys to brand-new Ford Transit Courier vans after winning Weetabix’s Win a Van competition.

Sukminder Sangera, of Knowl Hill Stores in Hayes, Abdul Ghafar, of Saver Express in Dudley, and Jeysith Perinparasa, of Newton Off Licence in Widnes, were each handed the vans at the winning depots in Hayes, Oldbury and Aintree.

Sukminder Sangera (pictured) said the new van would be a real business benefit.

“It’s going to be a great help for my store and I’ll be able to fit a lot more stock from the wholesalers in the van rather than in my car!”

“My store is a key hub for the local community and Weetabix is always a popular staple of my breakfast shelves,” she added.

Darryl Burgess, head of sales for Weetabix, said: “We’re committed to supporting the independent trade.

“This promotion really helped us to give back to wholesalers and retailers, while keeping Weetabix front of mind for our customers.

“We chose this promotion because a van is a bit more personal, and we knew from our research it was a prize retailers wanted to win.

“The campaign has also helped to sell more of the Weetabix Food Company range so our wholesale partners have seen strong sales across our products as a result.”

The Win a Van competition ran for six weeks at the start of this year in Bestway, Landmark and Today’s Group wholesale depots.

Readers' comments (1)

  • Would be better to use the van for local deliveries instead of going back and forth to the cash and carry.

    Unsuitable or offensive? Report this comment

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Winning Van retailer Sukminder Sangera
  • Print
  • Share
  • Comments (1)
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US