Parfetts has unveiled a major new initiative aimed at helping independent retailers “increase sales, sharpen their ranges and simplify ordering, while giving suppliers clearer visibility and stronger execution in-store.”
The employee-owned wholesaler’s new Go for Growth programme centres on an online hub designed to streamline decision-making. It brings together category advice, core range recommendations, planograms and market data, alongside promotions, NPD and more, all integrated into Parfetts’ existing ordering platform.
The platform also provides clear guidance on ‘what good looks like’ in merchandising, display, and activation, helping retailers translate insights into action in-store.
Parfetts will reinforce Go for Growth across its depot estate through in-depot communications, banners and digital screens, while shelf-edge labels will highlight core range products. QR codes will link retailers directly to the platform.
The wholesaler said the ambition is to move beyond convenience and provide more disciplined, data-led category management. By combining supplier content with insight and EPOS data, the platform is designed to deliver unbiased advice focused on improving rate of sale, rather than simply expanding distribution.
AI is now part of the digital strategy, and Parfetts is exploring how it can further support ordering in future. Through Go for Growth, it has partnered with Hubpix to analyse in-store merchandising, identifying compliance issues, gaps on shelf and missed sales opportunities.
Cheryl Hope, trading director at Parfetts, said the platform had been designed to deliver tangible outcomes for both sides of the wholesale model: “Go for Growth is about helping retailers drive real improvement from their ranges.
“At the same time, it gives suppliers a meaningful way to add value for our retailers, through better insight, stronger execution and greater brand engagement that genuinely helps to grow categories.”
Go for Growth launches online and in depot today (13 April), with an app due to follow later in the month. It will be available to all independent retailers, regardless of their affiliation with Parfetts.
No comments yet