Nisa is set to roll out a further 1,000 Co-op own brand products to independent Nisa and Costcutter stores, which will subsequently have access to more than 80% of the full Co-op range.
The extended fresh and ambient range will be rolled out on a category-by-category basis throughout April, with the products aimed at helping retailers meet the changing shopping missions of today’s consumer.
Nisa and Costcutter, working closely with the Co-op Group, have created guides which demonstrate the optimum range of own brand products to stock based on their store size.
Nisa ceo Ken Towle said: “We absolutely delighted to be able to make these additional lines available to our partners.
“A quality own brand range is of strategic importance for the modern convenience store as the customers shopping mission changes. Through this extended range we are giving our partners the opportunity to compete and capitalise on the sales driving potential of the Co-op’s award winning own brand range.”
Costcutter Supermarkets Group ceo, Darcy Willson-Rymer, added: “Co-op own brand products have been enormously popular with our retailers and their shoppers.
“By more than doubling the range available through this launch phase, we are providing fantastic opportunities for our retailers to drive additional footfall and basket spend while also enjoying some great margins.”
The roll out of the new products takes the total number of own brand lines available to independents to almost 2,000.