Mars Chocolate UK has launched a new brand of treats called Goodness Knows, its biggest brand launch in the UK since Celebrations.
Each bar contains four snackable squares filled with fruit, nuts, rolled oats and dipped in dark chocolate (rrp 90p per single bar and £1.99 per pack of three).
Set to hit shops in August, Goodness Knows will be available in three varieties: cranberry & almond, blueberry & almond and apple, peanut & almond. It is made using high quality ingredients, with no artificial colours, flavours or preservatives, and under 160 calories.
The new brand will give 10% of all profits to the ‘Goodness Knows Fund’ that will support community projects and local initiatives.
Michele Oliver, marketing MP at Mars Chocolate UK, said: “Following a successful launch in the US last year where it became the third largest brand in its first six months, we’re thrilled to launch Goodness Knows in the UK.”
“Goodness Knows has been created to fit in with people’s busy lifestyles, coming in four squares that can be enjoyed all at once or eaten throughout the day. However, it is not just snacking on the go, consumers increasingly want products that match the values they live by…It provides the consumer with that little bit more – a product that can help to spread a little bit of goodness in their communities by giving back to good causes in a small way.”