Londis retailers stand to benefit from simplified ordering when the symbol group’s supplier Musgrave centralises the distribution of its frozen products later this year.

It follows a £25m investment, including a new trading IT infrastructure and a new fleet of tri temperature vehicles, in the past couple of years.

Speaking at last week’s Londis Retailer Conference, Musgrave Retail Partners managing director Donal Horgan said the move would help retailers run their businesses more efficiently.

“The continued difficult economic climate means household budgets are being squeezed and we know this impacts on the businesses of our retailers,” he said. “As their partner it’s our role to help Londis retailers by providing the most competitive and compelling offer for their shoppers.”

Londis Bracknell retailer Arjan Mehr welcomed the move. “The improvements in Londis’ supply chain will lead to better value through higher loyalty payments and enhanced margins, quicker processes for us when ordering and receiving deliveries, and a more tailored range of products specifically relevant to Londis retailers,” he said. “For many retailers, it will also unlock access to an increased number of deliveries due to higher order volumes,” he added.