He was further dismayed, to say the least, when he read the lead story in the May 18 issue of C-Store, in which public health minister Caroline Flint glibly stated that she didn't think this would be tough on retailers.
"We should encourage all retailers to invite ministers in their constituencies into their store during the first week in October," says Steve.
When he rang me, Caroline Flint had been all over the telly, telling us why there should be health warnings on booze.
I trot out one of my favourite statistics for you. Only 7% of Labour ministers have any first-hand experience of being in business. I'll bet she isn't one of them.