If anyone reading the above thinks that the DIY approach to licensing is all a bit much, or perhaps suspects that theirs may be an 'awkward' case, then I would advise them to contact Chris Mitchener, a freelance licensing specialist who recently launched Licensing Solutions. As the name suggests, Chris will undertake all the work involved in an application on your behalf.
He previously worked for licensing specialists Lockett & Co and ran his own c-store. His services are very reasonably priced and he understands the licensed convenience sector better than anyone I know. I have recently forwarded him two tricky cases, one of which is trying to regain a licence on appeal (an area where Chris has had success in the past). He was also recently appointed as licensing service provider by the Association of Convenience Stores (ACS).
His numbers are 01489 583932 or 07831 159450 (mobile).