Westons Cider is to roll out a bespoke support impulse kit for independent retailers.

Created as part of a £3.5m brand investment, the impulse kits include posters, window stickers, shelf barkers and free standing display units.

Head of marketing Ian Lewis said the kits will help retailers make the most of consumer demand for craft products. “Over the past year, crafted products have seen continued success and we have acknowledged the opportunity to maximize our strong presence in the off-trade by penetrating sales from the depot through to the point of purchase with the customer,” he said.

Retailers can obtain a kit by emailing emma.greenow@westons-cider.co.uk.

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