Rekorderlig has extended its range to include a limited edition apple and guava variant.

Available for the summer, it is hoped the new variant will help further grow the flavoured cider category which saw a 63% growth in value sales last year (CGA Brand Index).

Customer markerting manager Linsey Adams said: “Premium flavoured ciders have experienced phenomenal growth over the past couple of years and this is a trend we expect to continue as consumers seek innovative and premium brand and experiences.”

The launch is being supported by a multi-million pound advertising campaign and social media activity.