Edinburgh Gin has expanded its Ready to Drink (RTD) range with Raspberry Gin Fizz.
The 6% abv product is made by infusing sparkling white wine with Edinburgh Gin’s Raspberry Liqueur.
The 250ml cans have an rrp of £2, and are available through Spar in Scotland, among other stockists.
Neil Boyd, UK md of Ian Macleod Distillers, said: “Edinburgh Gin’s Raspberry Gin Fizz really is summer in a can – sweet, refreshing and bursting with flavour. We’ve taken a serve we know our consumers love and given it back to them in a pre-mixed, convenient format, making it the perfect summer cocktail to enjoy at home or while soaking up some sun in the garden.
“The RTD category has gone from strength to strength over the past few years and now, more than ever, consumers are looking for convenient pre-mixed options - which is why we decided to bolster our award-winning range of premium RTDs with this exciting release.”
To coincide with the launch, the company has created a special, supersized ‘Neighbourhood Pack’ to be delivered to streets throughout the country who have shown the greatest community spirit throughout the coronavirus crisis.
Each pack includes 24 cans of Raspberry Gin Fizz, doorstep gift bags and postcards that carry messages of thanks. Edinburgh Gin is asking people to nominate their community via the brand’s online channels, sharing an example of a good deed that has happened in their community.
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