New Zealand cider brand Old Mout has released an alcohol-free cider for the first time, in response to findings that 50% of consumers are seeking to moderate their alcohol intake (IPSOS)

Available to the off-trade now in in a Berries & Cherries variant (RRP £1.30 off promotion and £1.10 on promotion, 500ml bottles), this cider offers a new option for drinkers to enjoy exotic fruit cider during existing cider and beer occasions.

Commanding a higher RRP than soft drinks, Old Mout Alcohol Free is the perfect product to unlock additional category value.

Emma Sherwood-Smith, cider director at Heineken, said: “Old Mout is a real success story. Drinkers love it and its unique proposition means it’s got huge stand out. Our quirky kiwi will now be adorning an alcohol free version which means for the fifty per cent of us who are looking to moderate our alcohol intake, there is a much-loved, expertly crafted alcohol free cider to enjoy.”