Shepton Mallet Cider Mill has revamped its premium cider K and given it a new look.

The packaging now has the red ‘K’ embossed on a matt black can with a gold top and red ring pull. The refreshed can will be supported by POS materials for the off trade. As well as a new look, K Cider is also now available in a 330ml can format.

Marketing director John Edwards said the new look “reflects the premium quality of the product and its positioning for premium drinking occasions while ensuring superior standout on shelf”.