Henry Westons has created what it says is the first bag-in-box mulled cider for the take-home market, ideal for Christmas parties or single servings.
The bag-in-box contains 2.25 litres and keeps for six weeks once opened, much longer than bottled ciders. The product is ready-to-drink and need only be warmed over the hob or in the microwave. It has an abv of 4%, rrp £7.50.
Henry Westons senior brand manager Matthew Langley said: “The mulled cider category has seen huge growth, yet there has been a gap in the market for a larger sharing format which will keep for more than a few days.”