Molson Coors has launched a cherry variant of Carling British Cider.

Available through the off trade only, the 4% ABV cider comes in 500ml bottles in singles (rrp £2.15) or packs of six (rrp £12).

The launch is being supported alongside the original Carling British Cider variant in a £4m marketing campaign which includes TV, outdoor and digital. There will also be a national sampling campaign.

Brand director Jim Shearer said: “In response to customer demand, we are excited to launch Carling British Cider - Cherry to our off trade customers. We researched several different new flavours and Cherry got a unanimous thumbs-up for its vibrant colour and fresh crisp taste with a burst of sweetness, perfect for summer. We look forward to continuing to innovate in the cider market, which we believe offers superb opportunity for growth.”