AB InBev is to launch a new rum-flavoured beer.
Cubanisto will be available in the off and on trade in 330ml bottles from 24 March. With an ABV of 5.9%, it will come in single 330ml bottles and 3x330ml bottle packs (rrp £4.99).
A new brand, rum-flavoured Cubanisto has a taste of citrus, orange zest and lime as well as caramelised cane sugar and treacle. AB InBev hopes the brand will capitalise on the recent successes of the flavoured beer and rum markets, which grew by 100% and 29% respectively.
AB InBev UK senior brand manager Emily Kraftman said the brand will be aimed at the 18-25 year old “tech-savvy trend setters”.
The new launch will be supported by in-store activity, POS kits that highlight the UV-light sensitive bottle coating.