Retail charity GroceryAid, with the support of Bestway, has called on the entire industry to work together to help those in need this Christmas.

GroceryAid welfare development director Cathy Mercer urged everyone in the industry to support those less fortunate. “As the festive season approaches and we look forward to the New Year, it’s right that we take the time to consider the needs of those in the industry who have fallen on hard times. We have achieved a great deal over the past year. But we can only help those who know we’re here for them.”

This was echoed by Bestway group chief executive Zameer Choudrey. “As an industry we must work together to do all we can to help raise awareness of the vital service GroceryAid provides,” he said.

GroceryAid can be contacted 24 hours a day, seven days a week on 08088 021122 or online at www.groceryaid.org.uk.