Nisa has announced an investment into its wholesale pricing, offering over 100 products at ‘mega prices’.
The move aims to support Nisa retailers during the festive trading period, providing them with access to market-competitive deals across categories including beers, wines, spirits, soft drinks and tobacco.
It includes products such as Stella Artois, Fosters and Budweiser in the beer category, Echo Falls and 19 Crimes in the wine category and Captain Morgan, Gordons and Smirnoff in the spirits category.
Alongside the drinks deal, it has also lowered prices on key vape brands including Lost Mary, Elf Bar and Crystal across a range of SKUs.
The company said Nisa retailers have seen a number of case reductions including £8.50 off Jack Daniels 70CL, £7.20 off Absolut Blue 70CL and £3 off a range of Lost Mary products.
Bhavesh of V&N Limited, a five-store Nisa retailer, said: “There is a fantastic reduction overall. It’s good to see Nisa competing with other suppliers. There are quite a few good lines, especially in alcohol.”
A London-based Nisa retailer added: “Most the prices are brilliant – specifically on vapes and multipack beers!”
Ayaz Alam director of wholesale at Nisa said: “This fresh investment will be very timely for our Nisa customers as we look to provide value and an opportunity for retailers to grow margins heading into the final weeks of the year. We have received some excellent feedback on the promotion so far which has been pleasing.”
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