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About this webinar

British Baker presents expert opinion and discussion on the retail bakery market, offering an insight into its forthcoming Bakery Market Report. The experts will discuss trade over the past year; changes to the bakery retail scene and will look at the key trends and innovation for the year ahead.


David Smart

Managing Director

Master baker and the upcoming president of the Craft Bakers’ Association, David is managing director of Greenhalgh’s, the Bolton-based craft bakery chain, which is in the top 20 of the largest bakery chains in the UK. Before this he was bakery director for the past 30 years.


Mike Holling

Executive Director Craft Bakers’
Association and head of retail at Bird’s

Mike was appointed executive director of the Craft Bakers’ Association (CBA) last year after a relaunch of the organisation and after having been chairman for five years. He was an instrumental campaigner who galvanised the industry when the government announced the pasty tax in 2012. He has been at Bird’s for 22 years.


George Fuller

Fullers Bakery

George runs Fullers Bakery, a family bakery producing traditional and speciality bread and confectionery daily in Goole, supplying wholesale as well as its own eight shops in Goole, Howden, Pocklington, Beverley, Crowle and Epworth.


Chris Brockman

Regional Manager, Food and Drink, EMEA Regio

During a 15-year research career, Chris has provided insight and consultancy services to many of the leading global food and drink producers and retailers. As market intelligence manager for a technical food consultancy, Chris led a team undertaking research on food ingredients sectors and tracking global innovation trends.


Martyn Leek

British Baker

A journalist for 17 years, before British Baker, Martyn worked on other William Reed Business Media titles such as Meat Trades Journal and M&C Report, the influential journal and e-newsletter service for the pub and restaurant trade. A food journalist for the past three years, Martyn has judged competitions for pies, bread and cake. He has also appeared on TV and radio.