Raj has fully embraced the opportunity to grow impulse sales through store layout, the range offered, and the disciplined use of planograms across chilled and ambient categories. 

The store has been designed to be as impulse-friendly as possible and is focused on encouraging customers to pick up extra products and increase basket spend.

From the staple impulse items, such as soft drinks and confectionery, to snacking on-the-go with sandwiches and pasta pots, Raj has used up every spare inch of the store in tempting customers to make that additional purchase.