All of the finalists in the Best Milk Retailer Award were of an exceptionally high standard demonstrating, passion, knowledge and the commitment to deliver strong category growth in a difficult trading environment. However, Symonds Budgens of Wells stood out by going that extra mile to deliver a special milk offering of value, variety and visibility. Thirteen milk SKUs ensure there is something to suit every customers’ needs. The shop also provides value through sensible pricing, in-store promotions, postcode targeted promotions and local press initiatives.