Judges were bowled over by the welcoming atmosphere at this family-run store. Its 35-strong team spans the generations, with some staff working for the firm since 1996.
Despite a local population of just 5,000, Williams boasts a basket spend of £10-plus thanks to its vast range of fresh local produce. The store has cultivated great working relationships with local producers and regularly offers in-store tastings.
The shop has just had a £23,000 energy efficiency refit, cutting energy bills by 30%.