Spar is back on TV in August with new adverts as part of this year’s £3m media campaign.

From 4-11 August, an updated Spar brand ad will hit screens, edited to showcase the most impactful scenes with a new voiceover and an upbeat twist on the soundtrack ‘Handbags and Gladrags’.

This will be followed by the first of five new product and price adverts from 12-25 August, focusing on alfresco eating and featuring the voice of a young female who has shopped at Spar to organise an Italian style summer get-together for four.

Products advertised include the Spar chilled pepperoni pizza, the Spar chilled three cheese pizza, Spar garlic bread 190g and Spar Italian style salad.

Philippe Rondepierre, Spar head of marketing, said: “The campaign has had a really positive impact so far, accelerating footfall growth and generating some incredible sales, such as a 47% increase in sales of our award-winning Prosecco in October.

“The brand ad has also resonated with shoppers, who saw it as very different from the ads they see from our competitors. Our retailers have also got right behind the campaign.”