Whitley Neill Gin has launched a brand new £1m advertising campaign which taps into summer al fresco eating occasions. The campaign will be live this August, featuring on billboard and digital sites across the UK, and also including print advertising and social media/digital activity.
The new campaign continues with the brand’s ‘Time for a Little Luxury’ message, with its Raspberry and Blood Orange gins taking centre stage. With both gins positioned at forefront of the summer picnic setting, the campaign puts them front of mind for summer eating and drinking occasions, whist also emphasising the versatility of the range.
Senior global marketing manager for white spirits at Halewood Artisanal Spirits Simon Jackman said: “Our new campaign is set to further drive awareness for our award winning range, inspiring shoppers and showcasing how these delicious, vibrant gin flavours are the perfect choice for any summer drinking occasion.”
Supporting assets available for retailers include a range of posters and POS materials, featuring a host of serve suggestions to inspire shoppers, as well as assets for social media channels and digital screens.