Wall’s has entered the hot breakfast on the go category with a new range of microwaveable snacks.
Available exclusively to independent retailers, the range includes a Breakfast Muffin and Sausage Bap.
According to Wall’s Pastry senior brand manager Emma Calder, the range provides a solution for busy people on the go: “More and more people are struggling to find time to eat at home or prepare their breakfast from scratch.”
The new range will be supported by in-store point of sale activity with a digital and above-the-line campaign to follow later this year.
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