Wall’s has entered the hot breakfast on the go category with a new range of microwaveable snacks.

Available exclusively to independent retailers, the range includes a Breakfast Muffin and Sausage Bap.

According to Wall’s Pastry senior brand manager Emma Calder, the range provides a solution for busy people on the go: “More and more people are struggling to find time to eat at home or prepare their breakfast from scratch.”

The new range will be supported by in-store point of sale activity with a digital and above-the-line campaign to follow later this year.

Rrp: £1.99

Tel: 01784 430 777