Vimto is bringing back the seasonal limited-edition squash flavour ‘Winter Warmer’ for the winter months. Available across the off-trade in a 725ml bottle format (rrp: £1.25), Winter Warmer is on-shelf now until the end of January 2022.
This year’s limited-edition also sees the introduction of the new vitamin C & D fortification, following the introduction across the wider portfolio in March 2021.
Vimto senior brand manager Becky Unwin said: “We are incredibly excited to be re-introducing our seasonal limited-edition Vimto Winter Warmer squash, to help drive category value outside of the core season. This year, our squash will also be fortified with both Vitamins C and D and is perfectly placed to deliver those warming and comforting flavours that are ideal during the winter months. Vimto is a brand that consumers love and trust to deliver on quality and taste, so we’re thrilled to be relaunching it and continuing to excite customers with our bold and playful flavours.”
No comments yet