Unilever is extending its Cif Power & Shine cleaning range with multi-purpose wipes.
Cif Power & Shine Original and Citrus Fresh wipes are designed to meet demand for quick and easy cleaning solutions and include antibacterial properties.
Unilever UK brand building manager for household cleaning Andreea Sapunaru said: “Consumers are looking for quick and easy products that still offer them unbeatable cleaning results. There has also been an increase in demand for products which contain antibacterial properties, making Cif Power & Shine wipes the perfect cleaning partner.”
Packs are available now and retail at £2.03 for 30 wipes.
The launch will be backed by a £2.5m marketing investment in the Cif Power & Shine brand.