Cif has rolled out its extended range of Power and Shine cleaning products to include a larger 90-pack format.
The Cif Power and Shine 90 wipes come in two variants, citrus fresh and original, both with fresh fragrances and advanced cleaning formulas.
The products have been created with families and bulk buyers in mind. The larger pack wipes will provide the outstanding clean expected from Cif’s Power and Shine formula in an easy and convenient format.
Trang Pham, marketing manager for Household Cleaning at Unilever UK, said: “Innovation is a key driver of growth in the household cleaning category and, as a market leader, we are expanding our portfolio to include the new Power & Shine, larger pack wipes. These will not only drive excitement into the category but also cater to the growing consumer demand for convenient products that provide exceptional cleaning results.”
Cif has grown at a rate of 2.4% year-on-year with the Power and Shine range worth £10.5m.