Tic Tac is launching a summer on-pack promotion and partnering up with radio station Kiss to drive awareness of its products this season.
Consumers will have the chance to win prizes, such as a holiday in Ibiza, headphones, speakers and music vouchers, after purchasing packs of Tic Tac Fresh Mint or Lime & Orange in the T1 and T100 pack sizes.
The ‘Kiss Does Summer with Tic Tac’ activity will also be supported with a £250,000 media investment.
Levi Boorer, customer development director for brand owner Ferrero UK & Ireland, commented: “We’re really excited to be giving consumers the chance to win some truly incredible prizes this summer through our on-pack promotion. Music has a natural alignment with Tic Tac as it perfectly embodies the brand ethos of bringing people together to share new experiences. This exciting new partnership with Kiss will help to further drive relevancy amongst shoppers and music lovers.
“We’d encourage retailers to capitalise on the increased demand of our popular Tic Tac Fresh Mint or Lime & Orange SKUs by stocking our promotional single packs. Both the Fresh Mint and Lime & Orange SKUs are well established in the market and still growing, with value sales up by +8% and +5% respectively [Nielsen, Tic Tac, Value Sales YTD, w/e 20.04.19], representing a great opportunity for retailers to make the most of the promotion”.
Promotional packs included in the ‘Kiss Does Summer with Tic Tac’ campaign are available to independent retailers now.