Surf is launching a new clothes care detergent range with two variants, ‘Perfect Black’ and ‘Vibrant Colour’.
The new additions are now available in both liquid and capsule format (RRP £5.00 per unit) and have been designed to help clothes sustain their original colour, whilst delivering powerful cleaning and long-lasting freshness.
Unilever says that ‘Perfect Black’ is the first detergent in the UK to be created by a major laundry brand with a specially designed formula to help ensure dark clothes stay looking newer for longer, while ‘Vibrant Colour’ has been designed to keep colourful clothes looking brighter for longer with a fresh scent of wild poppy and violet.
Michelle Kimber, Surf brand manager, said: “Most UK consumers already sort their washing loads by colour. These specially designed products are set to provide customers with the best of both worlds, delivering a powerful clean but also helping to keep colours looking their best, as well as continuing to offer the amazing fragrances that Surf is famous for. We’re expecting the range to excite existing Surf fans and help drive retailer sales.”
The launch will be supported by a £2m marketing spend, including a TV campaign running from August 22.