Unilever’s Surf is adding a new coconut scented variant to its portfolio of liquid, powder and capsule detergents.

Rolling out now, Surf Coconut Bliss features coconut, vanilla, amber and musk fragrances. The product’s packaging is also inspired by nature with bold colours providing greater shelf stand-out.

Available in 40 wash powder, 25 wash liquid and 10 wash capsule formats (rrp 5.00, rrp £5.50 and rrp £2.49 respectively), the new variant is designed to tap into the ongoing trend for coconut fragrances in the personal care market (Kantar YTD 4 November 2018).

Gemma Cleland, vice president for homecare at brand owner Unilever UK, said: “If there’s one scent associated with summer, it’s coconut. It automatically makes us think of having fun in the sunshine and we love bringing our consumers new and exciting fragrances that evoke happy memories.

“The coconut trend has been huge in personal care, so we felt it was time to capture the ultimate beach fragrance in a laundry bottle, allowing people to enjoy it all year round. We’re expecting it to be a real hit with consumers.”