Surf, one of the UK’s leading laundry brands from Unilever, is adding Caribbean Crush to its range of liquid and powder washing detergent fragrances.
Available now, Caribbean Crush features a fruity and floral scent including mandarin, freesia, linden blossom, grapefruit and lime. The range is designed to target consumers looking for fragrances that remind them of their holidays, with bright stand-out packaging.
Rachel Greene, senior brand manager for Surf at Unilever UK, said: “Fragrance is a key driver in the laundry category and we know our shoppers like to experiment and try new scents. Caribbean Crush has been designed to capture the holiday essence, offering our consumers a fruity, floral fragrance-experience, with the same great cleaning Surf is famous for.”
Surf Caribbean Crush is available now in 10 wash PMP packs (rrp £2.49), 10 wash powder packs, (rrp £3.60) 25 wash liquid bottles (rrp £5.50), 23 wash powder packs (rrp £5.50) and 45 wash powder packs (rrp £10).