Strongbow has unveiled its first ultra-low alcohol line, Strongbow Dark Fruit 0.5%.

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The new variant is launched in response to growing consumer demand for low- and no-alcohol drinks, and offers the “refreshing and fruity flavour” of Strongbow Dark Fruit but without the alcohol.

Strongbow Dark Fruit 0.5% contains no artificial colours, flavours or sweeteners and is blended the same as its higher abv variants. It is also vegan and contains just 73 calories per bottle.

Strongbow marketing director Rachel Holms said: “Thousands of loyal Strongbow Dark Fruit fans will be rejoicing at this news — it’s a game changer for low and no alcohol. People can now stick to their New Year’s resolutions and still enjoy the taste sensation of the nation’s favourite flavoured cider.”

Strongbow Dark Fruit 0.5% will be available in a 4x330ml pack and will be launched nationally from March 2020.

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