Barr Soft Drinks has added a zero calorie, no added sugar Botanics range to its Strathmore Water line-up.
Made with spring water infused with natural botanicals and fruit flavours, Strathmore Botanics is available in three flavours - Orange & Mandarin, Apple & Elderflower, and Pear & Elderberry.
Adrian Troy, marketing director at AG Barr, said: “Water consumption is on the rise, with the category growing by £148m in the last two years (IRI, December 2017), driven by an increase in the number of consumers making choices based on health. However research shows that taste remains the No.1 priority for shoppers when choosing a soft drink and, within the water category, flavour choice is limited.”
The new range is available now and will be supported by in-store POS and display tools and sold in 500ml PET bottles (rrp £0.99).