PRINCES has improved the recipes and introduced two new variants in its range of microwaveable ambient ready meals launched in 2005.
The range formerly went under the Quick Eat sub brand but this has now been dropped due to customer feedback and to emphasise the products' food values.
New to the range are chilli con carne & rice and hot chicken curry & rice.
The launch will be backed by a marketing campaign aimed at busy mums and the lunchtime market through press, outdoor advertising, PR and sampling activity.
The meals are available in 330g micro pots with a rrp of £1.49.
TEL 0151 242 5706