Imperial Tobacco has introduced a new pack design across its Richmond cigarette range.
Available from July, the new look is designed to give the brand a modern, contemporary appearance.
The Richmond range was launched seven years ago and now comprises Richmond King Size, King Size Smooth, King Size Menthol and Superkings, Superkings Smooth and Superkings Menthol.
According to the company, the range generates annual expenditure in retail outlets of more than £1.6bn.
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