Ben & Jerry's has launched a low-fat frozen yogurt, giving ice-cream lovers indulgence without the guilt. Available in two of the brand’s classic flavours - chocolate fudge brownie and cherry garcia - Ben & Jerry’s Frozen Yogurt contains less than 3% fat but is said to deliver the same quality taste. Ben & Jerry’s UK brand manager Antonia Kaul says: “We’ve had a successful low-fat frozen yogurt business in the USA since 1989, with products like cherry garcia frozen yogurt earning a place in the top five best-selling flavours pretty soon after introduction. With trends in healthier eating on the increase, we felt it was high time we introduced this less body, more soul dessert option to UK fans.” Ben & Jerry’s will be supporting frozen yogurt with a national press campaign breaking in December and cinema advertising in January.
RRP £3.49 for a 500ml tub
Tel 01784 439900