Goodfella's has launched its biggest ever ad campaign to support Goodfella’s Solos, a new range of individual pizzas in eight different flavours. Two TV ads will air after Christmas as part of a £5m spend on the sub-brand, supported by sponsorship of two flagship ITV1 programmes and ITV-i activity including ownership of website. Additional support includes poster advertising and a heavyweight sampling campaign.

RRP £2.09 for a twin-pack