Goodfella's has launched its biggest ever ad campaign to support Goodfella’s Solos, a new range of individual pizzas in eight different flavours. Two TV ads will air after Christmas as part of a £5m spend on the sub-brand, supported by sponsorship of two flagship ITV1 programmes and ITV-i activity including ownership of ITV.com/soaps website. Additional support includes poster advertising and a heavyweight sampling campaign.

RRP £2.09 for a twin-pack

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