Britvic is investing more than £2m in its Robinsons brand to support a partnership with the forthcoming Disney film, The Chronicles of Narnia: the Lion, the Witch and the Wardrobe. The ‘Welcome to the Chronicles of Narnia’ campaign will feature on all Robinsons packs, offering shoppers the chance to win prizes including four family holidays to Prague. Pos material, semi-permanent stands and pricemarked packs are available to retailers. This campaign is the company’s biggest film promotion yet. It tops the deal
made with the 2003 blockbuster movie Finding Nemo by 25%.
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