MASTERFOODS is entering the thick milkshake market with the launch of Mars Thickshake.
The shake, available in 500g bottles, is made with real Mars caramel and chocolate and contains 2% fat.
Although best displayed in a chiller unit, the product can be stored and sold in ambient conditions.
The company recommends stocking Mars Thickshake alongside the original 330g Mars Drink.
The product is available now from cash and carries and wholesalers.
RRP 99p
Tel 01844 239639