Fairtrade brand Cafédirect is launching the first single-blend Fairtrade whole bean coffee range. The range consists of beans from three origins - Las Nubes in Nicaragua, Mount Elgon in Tanzania and Machu Picchu in Peru. The beans will be available in 227g packs. Cafédirect believes it has identified a gap in the market for a single bean range rather than following the trend of blended bean products. Information about the coffee’s growers is carried on each pack.
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