BRITVIC is running a promotion on Tango where consumers can send off for one of four Halloween ‘Gotan’ characters (Gotan is an anagram of Tango). Huey, Rosco, Vernon and Milton Gotan are available to collect. Each Gotan costs £2.99 and comes complete with its own box and character ID card. Britvic expects the promotion to be a big success as Halloween becomes more popular. Sales of Halloween- themed products exceeded £100m in 2004. The promotion will be supported by a website. Pos material is available to maximise in-store impact. This year has also seen the launch of Tango Clear, mango Tango and the redesign of Diet Tango.
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