The Naturally Fox's range contains no unnatural or unrecognisable ingredients.
Four variants will be available to retailers from February: wholemeal Yorkshire shortbread; blossom honey & oat; dark chocolate & macadamia nut; and raisin & pecan.
Company bosses say the range, which comes in 150g packs, will benefit from a TV and press advertising campaign for Fox's, which aired at the end of 2006 supporting a refreshment of the brand.
A fifth variant, dark chocolate and stem ginger, has been offered exclusively to Tesco and may be extended to other channels after a six-month trial.
Tel 0800 591886