UNILEVER UK FOODS is relaunching its Light and Extra Light Hellmann's mayonnaise for 2007.
The relaunch will be supported by a £3m multimedia spend this month, including the first-ever TV ad for Hellmann's Light.
As part of the relaunch, all varieties of Hellmann's mayonnaise will benefit from a packaging makeover.
To help make the fixture easier to shop, Hellmann's Extra Light will change from purple to green packaging while Light will remain blue.
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