SCHWARTZ herbs and spices are to benefit from a £4.3m sponsorship package.
The brand will sponsor Channel Four's Richard & Judy and Paul O'Grady shows as well as ITV's Saturday Cooks and UKTV on Sky through to December.
The company is also looking to boost sales for retailers with a display unit containing colour-coded herb and spice sections and bus stop section signs.
The unit will be implemented and maintained by Schwartz category management teams.
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