Spar will become the exclusive UK retailer for Gummi Popz, the DIY pop-able candy from America that’s already proven a hit with shoppers in the US, launching on 27 August
Available exclusively at Spar, the range features two flavour SKUs, sweet Wild Berry and tangy Citrus Sour, with RRPs of £1.79 each.
Gummi Popz is a build-your-own candy format unlike anything currently in the UK sweets and snacking category. Each pack contains three Gummi cups, three Gummi toppers, one bag of Poppin Candy, a gel pen, a promo card and a bonus sticker.
All the above gives shoppers the ability to mix, match and construct their own combination of chewy gummi, crackling popping candy and gel-sealed flavour with every pack.
Having already built strong momentum with shoppers in the US, Gummi Popz represents a new kind of confectionery experience for UK retailers too - interactive, highly shareable and designed to stand out on shelf. The exclusive partnership gives Spar stores an exciting new product in the confectionery category to drive basket-building and repeat visits.
Gemma Turner, senior trading manager at Spar, said: “We’re delighted to bring Gummi Popz to Spar this summer. It’s already made waves with shoppers in the US, and we can’t wait to see the same reaction here.
“This is one of the most exciting confectionery launches we’ve brought to Spar in some time, and having exclusive access to it is a real win for our stores and our retailers.”
Trishanth Parari, MD at Stateside Distribution, said: “We are thrilled to be partnering with Spar UK for the exclusive launch. This marks an exciting milestone for the brand as we introduce a truly innovative confectionery product to UK shoppers. Gummi Popz delivers a fun, multi-sensory experience that brings something genuinely different to shoppers, and we’re confident it will capture consumers’ attention.”
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