Spar North of England’s recent Win With Every Goal campaign saw a record 113,500 rewards redeemed as 55k players participated in James Hall & Co. Ltd’s latest gamification activity.
The figures come as the campaign’s £10k grand prize winner has been revealed as mum of two, Tracey Pagin, from Carlisle.
Tracey was left stunned when she received the phone call revealing she was the winner and plans to use the money treating her family.
Win With Every Goal ran during the biggest football tournament of the year, and Spar North of England customers had the chance to play daily for instant rewards through an app.
Across the 46-day campaign, there were 675k plays of the daily game and 250k plays of the predict and win features.
Lucky customers also won £100 cash each day of the campaign. Win With Every Goal’s final redemption rate was 20.4% - significantly higher than paper coupon equivalent marketing campaigns.
Tracey received her £10k prize with family members outside Spar Hutton Way in Carlisle. She said: “I was at work when I took the call to say I had won, and I kept asking ‘really?’ and ‘are you sure?’
“I still didn’t believe it when I came off the call. I immediately Googled the number to check it was correct when I got back to my desk. When I saw it was Spar, it was only then I believed it was real and it was happening to me!
“I was also at work when I received the notification that I had received the £10,000 into my bank account. It was a wow moment – no Friday will ever be able to top that!”
Grand prize
Philippa Harrington, marketing manager for James Hall & Co. Ltd, said: “Congratulations to Tracey on winning. It’s always music to our ears when we hear a grand prize winner is a regular player and it sounds like Tracey has a wonderful idea for the money to create lifelong family memories.
“We had strong ambitions to break the 100,000 mark for rewards redeemed for the first time and it’s brilliant we’ve done that with a figure at least 10% higher than our next previous best.
“It’s also very satisfying that we had 250k plays of the new predict and win features. Our Spar North of England customers really took to the elements we introduced which gave the campaign a twist this time around.”
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