Sneak Energy has teamed up with Hasbro and Transformers to launch two limited-edition flavours: Frostberry Blast and Mango Meltdown.
Frostberry Blast is an ice-cold blue raspberry in Energon blue and an exclusive Optimus Prime design. Mango Meltdown combines mango, pineapple & lime flavours that’s pure Bumblebee Energy. Both flavours include 150mg caffeine.
CEO of Sneak Energy Ashley Read, said “Our audience shows a pattern of deep fan participation and, as a result, entertainment partnerships like this help Sneak to turn limited editions into bigger brand halo moments. This ultimately gives consumers another reason to engage with the brand, and retailers another reason to give them incremental visibility.”
The launch will be supported in stores with a suite of point-of-sale materials designed to drive standout visibility across the range.
“We’re also teaming up with the official Transformers store at Battersea Power Station to drive fan discovery with sampling and exclusive goodies up for grabs,” Read added.
Sneak Energy Frostberry Blast and Mango Meltdown are available across the wholesale and convenience channel, with wholesale listings confirmed across CJ Lang, AF Blakemore, Bobby’s Foods, Co-op Wholesale as well as in Tesco stores across Northern Ireland.
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