Swiss herbal confectionery brand Ricola has launched its second Sugar Swap campaign in Westfield, London, following on from a successful event in Manchester.

From now until Friday, shoppers will be invited to throw away their sugary snacks in a giant bin in exchange for samples of sugar free Ricola.

12,000 samples are expected to be distributed to Westfield shoppers and commuters.

The campaign will be supported by PR and social media, which includes independent research around UK sugar habits, as well as video content of shopper’s own ‘sugar confessions’ and supporting photography.